We at KING believe this extends to your online presence too. How many times have you been introduced to a company and the first thing you do is look them up on Google or search for them on Facebook or LinkedIn? Chances are you then make a speedy judgement on whether the relationship is worth that extra effort you reserve for ‘potentials’.
According to research, it takes just one-tenth of a second for us to judge someone and make a first impression. So you need to do all you can to make that split second count. A bad logo in your email footer, or a badly designed or hard-to-use website will give a poor impression of you or your company before your reader has even had a chance to get to the good stuff.
Websites promote you 24/7: No employee will do that.
― Paul Cookson
Spend as much time on your web presence as you do your personal appearance and you’ll be stepping in the right direction.
Have vanity in your digital presence
Due to the nature of the business, we spend a lot of time looking at peoples websites at KING. We tend to look for clarity, design and ease of use as our top three. We then try to apply the same qualities to our own work.
We know all brands are different and we know that brands have their own various objectives but there are some common truths that affect all organisations. Here are KING’s five things you should make sure your website does as a minimum:
- Meet and greet. Make the site welcoming, show your character and the company’s purpose.
- Get to the point. Give your audience clear and understandable routes through the site to content relevant to them
- Clear content. Don’t be afraid of white space, give your text some breathing space, make it easy to digest.
- Make it mobile. Access via mobile is big and getting bigger so make sure your site responds
- Call to action. Think about how you want people to engage with you and make sure they have access to do so.
If you need any further guidance or feel your image could do with a pep-talk, give us a call or email the team, we’d be happy to help.