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Privacy and Cookie Policy

Last updated 26 October 2018

This privacy notice has been compiled to help you understand why we ask you for your personal information when you use one of our websites and how we will store and use this information.

We process your personal data by:

  • Notifying you about things you’ve told us you like, such as news letters.
  • Personalising sections of our websites to your preferences.
  • Dealing with any requests you make or content you submit
  • Getting in touch if we need to tell you about something, like a change to our policies or issues with our service.
  • Monitoring usage and performance in order to improve the services we offer.

This privacy notice applies to all our website and app users whether registered or not, including people responding to surveys, competitions and writing reviews.

Keeping your information safe and private is very important to us. All our services are designed with privacy and security in mind.

Collecting and using your personal data

You can browse our websites without providing any personal information. However, to use some of our enhanced functionality we will sometimes ask for additional information in order to process your request. Such as providing your name, email, and contact details to request contact from us or to make an enquiry.

The details we request for each piece of enhanced functionality will depend on what is required to perform the action. For example:

  • If we need to contact you by email, we will request your email address.
  • If we tailor your experience by displaying relevant pages.

We also collect some technical information while you use our websites. For example, information on the type of browser you use and your IP address. This information is used to maintain and monitor the performance of our websites.

Cookies

We use cookies on our websites to provide login and preferences functions, and to collect autonomous data on user interactions. For example, we use cookies to:

  • Keep you logged into the website.
  • Understand and save your user preferences for future personalised experience and to allow us to deliver the type of content and products in which you are most interested.
  • Compile anonymous data about site traffic and site interactions in order to offer better site experiences and tools in the future. We use tools such as Google Analytics and Mouseflow to do this.
  • To provide targeted content based on your preferences and previous interactions.

Personal information is never held on any of our first-party cookies.

You can choose to have your computer block some or all cookies for you. You do this through your browser settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.

If you disable cookies, some advanced features will be disabled and some of our services may not function as intended.

Geographical data and geotargeting

As with all websites, your IP address is sent to us each time a webpage is viewed. For some functionality we use this, along with geo-location information provided by your browser to provide location-specific content within our websites and apps. Your IP address and location information is stored anonymously, and not associated with any other personal details. You can stop sharing this information by changing your browser settings.

Mobile app specific settings

We offer push notifications, location based services, and targeting advertising through our apps. When you first use one of our apps, you will be asked whether or not you want to turn-on these services. You can opt-out of these services at any time using the changing the permissions through your device settings.

Storing your data

The personal data you provide is stored in a secure hosting environment based in the EU. We employ a range of technology and procedures to ensure that this data is secure, including where appropriate, encryption, anti-virus and anti-malware software, intrusion detection, company-wide data usage policies, and mandatory security and privacy staff training.

Your data is not stored outside the EU.

How long will you keep my information for?

We will keep your data for as long as we are required to, either:

  • By law, for example to meet financial regulations relating to payments
  • For as long as we require the data to provide a service to you. For example, we will retain your email address for as long as you are subscribed to one of our newsletters.

Personal data is deleted in accordance with our internal retention policy. All identifiable personal data is deleted five years following your last interaction with this website.

Your rights

Reviewing and updating your data

You can update the information we store on your behalf by logging into your website account and updating your profile. If you were not assigned a password when creating your account, you can request a new password online by selecting the ‘forgotten password’ option. If you do not have access to this account, you can request a data update by contacting us.

In line with the GDPR regulations, you have the following rights:

The right to be informed

You have the right to be informed why and how we collect your personal data, how we will use this information, who we share it with, what are the security measures we take to protect this information and what are you are your individual rights. We will publish this information in this Privacy Notice.

The right of access

You have the right to access the information we hold for you by logging to your online profile. If you need further information, you can make a Subject Access Request by contacting us.

The right to rectification

You have the right for inaccurate or incomplete data we hold to be updated. You can make a request to have your data updated by emailing us.

The right to erasure

You have the right to be forgotten at any point by contacting us. At your request, we will remove all the data we have for you which we are not required legally to retain.

The right to restrict processing

You have the right to restrict processing when you have exercised one of the above right and it may take some time to process that request. For example: when you contact us to update your details you have the right to request restriction until your details are updated.

Right to withdraw consent

For the processing activities where we have asked you for consent, you have the right to withdraw this consent at any point by clicking on the unsubscribe link in any email we send you, or contacting us.

The right to object

You can object to the processing of your personal data at any point by contacting us. There may be instances where we may not be able to fulfil those requests, but we will provide you with explanation when replying back to you.

Right to not be subject to automated decisions and profiling

None of our processing activities are purely automated. There are instances where we process data to analyse or predict behaviour but we will ask you for explicit consent when this processing will involve your personal data.

Right to data portability

If you have provided us with your personal data with consent or under the contact obligations, you have the right to request the data you have provided to us in a machine-readable format should you decide to move to another data controller.

Sharing your data with partners

Your personal data will only be shared with partners you have chosen to engage with via our website or email communications. For example, you may ask us the recommend a provider for a service we do not supply. In this case we will provide you with their details or them with yours.

In the future, if all or part of the Long Live King Ltd business may be sold, acquired, or merged with another business. Under these circumstances, we may share the personal data we hold with the third-parties involved.

Links to other websites

On our website there are lots of links to other websites. This privacy notice does not cover these links. We encourage you to read the privacy statements on the other websites you visit.

Changes to our Privacy Notice details

The date of the most recent version will appear on the top of the page.  From time to time we may be updating this Privacy Notice, please review it each time you are to submit personal information. If we make any significant changes to this notice we will send you an email informing you of these amendments. If you do not agree with these changes please do not use our websites to provide personal information. You can also delete your account at any time – please see your rights section

Further questions

If you have any question regarding your personal data, please contact us at the address below:

Long Live King Ltd
2nd Floor, 45 Eastcheap.
London.
EC3M 1JA

team@longliveking.com

If you feel we have been intrusive to your privacy or misused your data you have the right to complain to the ICO https://ico.org.uk/make-a-complaint/

IP Addresses and Cookies

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer.

What is a Cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer browser from a website’s computer and is stored on your computer’s hard drive. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites. Many websites do this whenever a user visits their website in order to track online traffic flows.

What Type of Cookies Do We Use?

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties, such as universities during clearing, for this purpose.

How Can Cookies be Managed/Blocked?

Users have the opportunity to set their devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these means that certain personalised features cannot then be provided to that user and accordingly they may not be able to take full advantage of all of the website’s features. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences. Alternatively, you may wish to visit https://www.aboutcookies.org/, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

During the course of any visit to our site, the pages you see, along with a cookie, are downloaded to your computer. Our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site.

Third Party Cookies

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

To find out which third party cookies are stored on your computer and possibly to remove them, please visit http://www.youronlinechoices.com/uk/ to opt out.