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The Williamson Institute

Open your own doors…

client The Williamson Institute category Website live website thewilliamsoninst.com

The Williamson Institute is a place for those who seek a deeper connection with themselves and with the world around them, and who crave a spiritual practice at the heart of their journey. A website for those who want to take a stand for the life you want to lead and learn the tools necessary through our blogs, meditations, podcast, online community and more.

the brief

With brand guidelines already in hand we were asked to focus on building a website that was capable of managing memberships for subscriptions to paid content. We were told to expect huge amounts of traffic as Marianne Williamson was soon to be running for US presidency.

the approach

We adopted a page building framework that enabled the client to make changes easily, hosting ready for a stampede using WP Engine and Memberium was set up and is used to manage the user memberships. With this we created a rock solid subscription based platform ready for traffic but keeping the beautiful and elegant design.

the results

Stylish and highly functional. We achieved the right balance between control and access to content while delivering a website that was on-brand and encouraged membership sign ups.

Access to full content as well as selected previews, such as blogs, video and podcasts was a key factor in showcasing the value of the membership and illustrating what was available.

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