MOO launched back in 2006 with the aim to disrupt the trillion-dollar global print industry and make great design available to all by combining professional design with the accessibility and reach of the web.
The Moo blog is the gateway from their weekly marketing email to the product pages.
With Millions of hits the blog needs to be captivating, inspiring and turn those viewers into clients.
KING was asked to create a future-proof and beautiful blog that had the ability to encompass their existing posts and media and show off the new content with all the tools to convert people into clients.
We spent a lot of time getting to know Moo, learning their ways and what makes them tick. We took inspiration and guidance from their existing brand bible, existing content and added our UX know-how to design a feature rich and engaging blog. We then built an entirely new WordPress system with a fresh theme and plugins hand crafted especially for them.
We’re very proud of the results we have achieved with Moo. Our continued working relationship with them is also testament to their happiness with KING.